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Home: Cato Consulting Meets Today's Challenges Are today’s challenges unique? Yes and no. Yes, because the environment is less predictable and changes faster than ever before and because the technological tools available are changing at light speed. No, because the basic principles of managing risk and recruiting the most profitable prospects are still a marketer’s core objectives. Today’s marketing programs require innovative approaches for managing on-line and off-line strategies. Efficient expenditure of corporate budgets, preservation of response and retention rates and improved real-time solutions to changing customer behavior are at the heart of our results-driven solutions. Products & Solutions Marketing Diagnostics Modeling for Customer Acquisition House Lists Outside Lists On-line Solutions Strategic Database Consulting Valuation Consultation Frequently Asked Questions Why should I use Cato Consulting rather than others? How much will my mailings improve? How long does it take to prepare a model? How long will the models hold up? Is there a way to distinguish “good” from “bad” internet orders? How do I know where to find my best customers? How should marginal customers be treated? What data is pertinent? What benefit does regression offer with outside lists? Case Studies How have our clients benefited? About Cato Consulting David Hambly (dhambly@catoconsult.com) brings 30 years of experience in direct marketing, modeling and strategic consulting in the direct marketing community. He has been a partner in the mailing list industry for the majority of his career: E.J. Krane, Inc., Media Marketplace, Inc. and Performance Resolutions, Inc. His experience includes working with clients in Canada, the U.S. and Europe. He has assisted in the revitalization of brands, changing the focus from retail to direct mail and launching various products using multivariate modeling techniques. Profitability has increased while reducing costs. He holds a B.S. degree from The Pennsylvania State University and has been a speaker at numerous Direct Marketing Association events. John Biagini (jbiagini@catoconsult.com) has extensive experience managing companies and introducing quantitative marketing solutions to major direct marketing companies. He served in senior managing capacities at Harlequin Books, HCI Direct and the Reader’s Digest. He has both domestic and international experience, having lived in Europe, Australia, Japan and Canada; he successfully launched continuity businesses in Europe and Japan, where he also applied identical modeling approaches. As CEO, he successfully led the process to sell HCI Direct to an investment group. He founded and led America Direct, a company created to sell incontinence products via a direct mail continuity program. The company was successfully sold in its third year. He holds an MBA degree from Northwestern University and a Bachelor of Journalism degree from the University of Missouri. Dr. Joseph Nampiaparampil has been an industry innovator in applied quantitative analysis for direct marketing applications for more than thirty years. Among his accomplishments at the Reader’s Digest (1977 to 1994) are developing approaches for regression based zip score models, introducing dual matrix (back end and paid response), models and building and RDA proprietary credit risk model in conjunction with Equifax. He has completed many successful projects with some of the industry leaders, including B2B and B2C companies. Dr. Nampiaparampil received his PhD degree in Quantitative Analysis and Marketing from Baruch College of the City University of New York and an MBA degree from the University of Hawaii. Contact Cato Consulting Cato Consulting LLC 66 Inverness Drive Bluffton, SC 29910 (Office) 843.837.3437 (Fax) 843.837.5277 Cell:
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3-2-2009Cato Consulting, LLC Your house file you may not be maximizing its full worth. 2-27-2009 We will immediately improve your results by mailing more effectively. 3-2-2009 "Profit by the Numbers" ® Show me! |