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About Us
David Hambly - Managing Partner (dhambly@catoconsult.com) brings 30 years of experience in direct marketing, modeling and strategic consulting in the direct marketing community. He has been a partner in the mailing list industry for the majority of his career: E.J. Krane, Inc., Media Marketplace, Inc. and Performance Resolutions, Inc. His experience includes working with clients in Canada, the U.S. and Europe. He has assisted in the revitalization of brands, changing the focus from retail to direct mail and launching various products using multivariate modeling techniques. Profitability has increased while reducing costs. He holds a B.S. degree from The Pennsylvania State University and has been a speaker at numerous Direct Marketing Association events. John Biagini - Managing Partner (jbiagini@catoconsult.com) has extensive experience managing companies and introducing quantitative marketing solutions to major direct marketing companies. He served in senior managing capacities at Harlequin Books, HCI Direct and the Reader’s Digest. He has both domestic and international experience, having lived in Europe, Australia, Japan and Canada; he successfully launched continuity businesses in Europe and Japan, where he also applied identical modeling approaches. As CEO, he successfully led the process to sell HCI Direct to an investment group. He founded and led America Direct, a company created to sell incontinence products via a direct mail continuity program. The company was successfully sold in its third year. He holds an MBA degree from Northwestern University and Bachelor of Journalism degree from the University of Missouri. Dr. Joseph Nampiaparampil - Director of Quantitative Analysis (jnampiaparampil@catoconsult.com) has been an industry innovator in applied quantitative analysis for direct marketing applications for more than thirty years. Among his accomplishments at the Reader’s Digest (1977 to 1994) are developing approaches for regression based zip score models, introducing dual matrix (back end and paid response), models and building and RDA proprietary credit risk model in conjunction with Equifax. He has completed many successful projects with some of the industry leaders, including B2B and B2C companies. Dr. Nampiaparampil received his PhD degree in Quantitative Analysis and Marketing from Baruch College of the City University of New York and an MBA degree from the University of Hawaii. |