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Welcome to Cato Consulting Group
Our Mission
Cato Consulting Group (CCG) is a unique, independent consulting group providing high-tech quantitative analysis (QA) solutions to firms utilizing sophisticated database applications in their marketing strategies.
CCG staff has served as trusted advisors and consultants to private and public companies, providing strategic and tactical advice to marketing issues. CCG staff has executive experience in introducing and implementing QA based strategies and is uniquely qualified to design practical solutions that bear directly on long- and short-term profitability. CCG can bring proven on-line and off-line solutions to your issues, based on objective, quantifiable analyses that maximize your objectives. Such analyses will let you “Profit by the Numbers”®. The CCG client base includes businesses in the catalog, subscription, continuity, fundraising and prospecting fields. We have offices in Bluffton, SC and Philadelphia, PA. Cato Consulting Group Meets Today’s Challenges
Are today’s challenges unique? Certainly, because the environment is less predictable and changes faster than ever before and because the technological tools available are changing at light speed. However, the basic principles of managing risk and recruiting the most profitable prospects are still a marketer’s core objectives. While statistical metrics for off-line (direct mail) applications are well proven, marketers continue to look for significant break-throughs that will fulfill the profit promise of on-line marketing. Efficient expenditure of corporate budgets, preservation of response and retention rates and improved real-time solutions to changing customer behavior are at the heart of our results-driven solutions. CCG can bring proven and tested solutions to on-line and off-line issues. Those solutions are based on objective, quantifiable analyses that lead to maximizing the client’s objective, be it profit improvement, least costly acquisition, maximum donor contributions or revenue per order. We believe that each client is unique, with a separate history, staffing, culture and objective and that “canned” solutions have no place in our business. Our approach to an assignment recognizes that no issues exist in a vacuum, but that they are related to other variables of the client’s environment. Therefore, we will review all aspects of the marketing process related to the issue of interest. Our focus is on quantitative analysis but we systematically perform diagnostic checks on areas that relate to marketing issues. Quantitative analysis never speaks for itself, but it requires champions within the organization who support the implementation of new disciplines and it is the client’s staff that will ultimately ensure the success of the application of any findings. Having managed successful turnarounds and the installation of analysis driven decision making processes, we have the experience to lead the client’s staff through the day-to-day issues of implementing our marketing solutions. Let us show you how you can “Profit by the Numbers!” ® |
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